September 2016
Launch Stats
We started with three simple goals—make a great tee, make people want it, and make sure they get it, fast. After eleven months of learning, un-learning, questioning, designing and manufacturing, the first March Tee shipped in June 2016.
We're opening up some of our operations data so you know more than we did, when we started out.
Please bear in mind that this is data from a business whose office is a warehouse and warehouse is an office. Let's dig in.
| General | June | July | Aug |
|---|---|---|---|
| Visitors | 15,000 | 16,000 | 40,000 |
| Average Checkout | ₹1,842 | ₹1,913 | ₹1,864 |
| Biggest Checkout | ₹5,000 | ₹8,000 | ₹4,500 |
| Repeat Customers | 32% | 24% | 22% |
| Refunded | 1.8% | 5.6% | 3% |
| Delivery in Metros | 2 days | 2 days | 2 days |
| Delivery Elsewhere | 3 days | 3 days | 2 days |
| Instagram Followers | 1,200 | 2,500 | 4,000+ |
| Top Cities | |
|---|---|
| Mumbai | 24% |
| Delhi | 21% |
| Bangalore | 14% |
| Payment Methods | |
|---|---|
| Credit Card | 47% |
| Debit Card | 32% |
| Net Banking | 21% |
| Platforms | |
|---|---|
| Android | 57% |
| iOS | 24% |
| Windows | 12% |
| Peak Hours | |
|---|---|
| 9pm to 12am | 23% |
| 6pm to 9pm | 17% |
| 3pm to 6pm | 15% |
| Other Stats | |
|---|---|
| Times Restocked | 4 |
| Distance Travelled to Make March Tee | 55,000km |
| Distance March Tee has Travelled | 285,000km |
| Support Response Time | 7 minutes |
| Discounts Offered | 0 |
| Celebrity Endorsements | 0 |
| Venture Capital Raised | 0 |
We learned how to spread the word, to do things manually before automating them, to build a brand from the ground up. And we're just getting started.
That's what's up. 😄
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